ABOUT
My journey, experience, and vision
Gabriela Malentacchi Marques is a designer who graduated in 2011 from Belas Artes de São Paulo. Born in Brazil and raised in a Portuguese and Italian family, she brings a multicultural perspective to her work. She specializes in branding and digital content for social media, focusing on creating strategic visual solutions for diverse audiences.
She has international experience working aboard cruise ships across the United States, England, and Europe, where she developed design solutions that connect digital and physical touchpoints—enhancing the overall guest experience. She believes hospitality begins the moment a guest receives their reservation and continues throughout every interaction, both digital and onboard.
Gabriela is skilled in visual storytelling, social media content creation, video production, and bilingual content development in English and Portuguese, contributing to brand growth and evolution.
She also has experience in motion design, UI/UX, and using artificial intelligence to optimize creative processes and drive innovation. Her approach improves efficiency while maintaining high creative standards.
She is proficient in Adobe Creative Suite and Figma for interactive prototyping, and experienced with tools like FigJam, Miro, and Notion for collaboration, documentation, and organizing design workflows.
Brands and partners I’ve collaborated with
SERVICES
PROFESSIONAL EXPERIENCE
Marketing Design
Strategic design solutions that enhance brand visibility, increase engagement, and support business growth.
Content & Visual Production
End-to-end content creation, combining strategy, storytelling, and visual execution to connect with target audiences.
UI & UX Design
Design of intuitive digital experiences, combining usability, structure, and visual clarity to improve user interaction.
Branding
Development of cohesive visual identities that communicate brand values, ensure consistency, and create strong connections with target audiences.
PORTFOLIO
SEE RESULTS,
SEE REINVENTIONS
MARKETING DESIGN
A selection of social media and campaign assets focused on increasing engagement and brand consistency. These projects combine visual storytelling with strategic content planning.
Use of artificial intelligence to generate targeted visuals, enhance compositions, and support audience research and content optimization.
Amor de Mamãe Veronica Pires: Social media posts designed to align with the client’s goals and audience. Increased audience by 90%
Cast-A-Way: Posts, stories, and reels designed to engage the target audience, increasing social media growth by 70%.
Sample Posts for different clients:
UI & UX
Interface design projects focused on usability, clarity, and creating seamless user experiences across digital platforms.
Zoom Narguile was a project developed in partnership with Cotabox. The objective was to create an app that connects narguile enthusiasts, buyers, and shops within a single platform—enabling seamless discovery and commerce.
The interface followed Material Design principles, and the screens were designed using Adobe XD.
Cotabox is a software solution developed within a startup environment to connect multiple suppliers and enable efficient price comparison for office and school procurement.
The first version of the platform was designed using Material Design principles and Adobe XD, with a strong focus on usability and user experience. The process involved testing with real users and interative improvements guided by feedback from mentors and investors.
Find Collectors was a project created to connect collectors—ranging from coins and stamps to a wide variety of collectibles—with stores and other enthusiasts. The objective is to enable users to buy, sell, and exchange items within a unified and accessible ecosystem.
The solution focuses on enhancing discovery, fostering community connections, and simplifying transactions between collectors and specialized retailers.
A selection of digital products ranging from e-books to promotional materials. Each project was developed as a tailored solution to meet the client’s needs, with both content and design created from scratch.
Design Systems & Process Optimization
Interface design projects focused on usability, clarity, and creating seamless user experiences across digital platforms.
Before
After
Implemented design systems across materials and introduced the use of paragraph styles within the team. Revised and organized content, consolidating all assets into a centralized live file to ensure consistency and maintain standards across time and fleet.
Developed automated file systems that increased productivity by 300%.
Developed a printing guide to standardize and maintain print quality across onboard operations and the entire fleet.
BRANDING
Created or re-design brands from scratch developing the brandbook and all products related to the client's need.
Amor de Mamãe: A complete visual redesign was developed to align the brand with its target audience, resulting in a more cohesive identity and stronger visual communication.
Before
After
TecnoAud: A complete visual redesign was developed to align the brand with its target audience, resulting in a more cohesive identity and stronger visual communication.
Before
After
TESTIMONIALS
STRAIGHT FROM THE FEED
“Bringing with her extensive cruise industry experience, Gabriela played a key role in supporting and strengthening our shipboard creative teams. She helped develop and implement new design templates that elevated brand consistency and efficiency, while also proactively identifying areas where new processes were needed. Rather than simply pointing out challenges, Gabriela consistently proposed thoughtful solutions—often resolving issues before they ever required shoreside intervention.”
Heather Christman, Senior Creative Director
“She stands out for her exceptional customer service, clear communication, empathy, and patience. Gabriela is proactive, flexible, and works very well in a team, always maintaining organization, attention to detail, and professionalism.”
Aline da Silva Couto, Learning and Development Manager
“Gabriela has consistently demonstrated a remarkable commitment to her role. Her dedication to fostering a positive work environment, coupled with her strong design skills, left a strong impression on the onboard team. Gabriela approaches her work with a proactive mindset and a solution-oriented attitude.”
Anthony Stice, Senior Vice President Hotel Operations